Audience Analyst Lead
Core
Lead primary research to understand audience needs, motivations, and behaviors across linear, streaming, and digital platforms to inform content, brand, and marketing strategies.
Role type
Senior IC consumer insights lead (media/entertainment)
Builds
Actionable research recommendations for content strategy, brand positioning, and audience growth
Domain
Media, entertainment, and local news
Deliverable
dashboards & analysis
Required skills
primary research design, qualitative and quantitative methods, survey design, focus group facilitation, data storytelling, stakeholder management, vendor coordination, research methodology, audience segmentation, strategic planning
Preferred skills
media research, journalism, streaming, digital content, brand research
Technologies
research platforms, AI-enabled research tools
Responsibilities
Manage end-to-end primary research projects from scoping to presentation; Design and execute surveys, focus groups, interviews, and concept tests; Translate business questions into research objectives; Synthesize findings into strategic recommendations for content and marketing teams; Present insights to senior leaders and cross-functional stakeholders; Coordinate with external research vendors; Develop repeatable research approaches and best practices.
Seniority
Senior, hands-on IC
