Consumer Insights Senior Analyst
Core
Execute a high-impact research agenda across Daily Fantasy, Sportsbook, Horse Racing, and Casino verticals to generate actionable insights for marketing and commercial teams.
Role type
Senior Consumer Insights Analyst
Builds
Custom research programs, brand tracking initiatives, and data-driven presentations for internal clients.
Domain
Sports betting, iGaming, and Daily Fantasy Sports
Deliverable
Dashboards & analysis
Required skills
Qualitative and quantitative research management, survey design, sampling planning, data analysis, brand tracking, advertising effectiveness measurement, Excel, PowerPoint, Tableau
Preferred skills
DIY Survey creation tools, visualizing data, presenting to key internal clients, technology/sports/gaming category experience
Responsibilities
Manage custom research projects from conceptualization to reporting, assist with data pulls and presentation development, evolve brand tracking initiatives, scope ad hoc research projects, synthesize data from multiple sources, build relationships with cross-functional teams, manage research vendors, maintain regular reporting of insights
Seniority
Senior, hands-on IC
