Senior GTM Data Analyst
Core
Data partner for the Mindshare function, measuring top-of-funnel brand awareness, reach, and engagement to inform market presence.
Role type
Senior GTM Data Analyst
Builds
Brand marketing measurement frameworks, executive program impact reports, and audience reach analysis.
Domain
B2B SaaS / Customer Experience AI
Deliverable
dashboards & analysis
Required skills
SQL, data modeling (dbt), BI/visualization tools (Tableau, Looker, Streamlit), experiment design (A/B tests, incrementality), top-of-funnel metrics, audience segmentation
Preferred skills
Marketing analytics, qualitative data interpretation
Responsibilities
Own reporting for upper funnel programs (brand, content, executive outreach); Develop frameworks to assess brand campaign effectiveness; Measure impact of executive dinners and high-touch engagement; Design and analyze experiments for Mindshare programs; Analyze audience reach by ICP, tier, and geography; Partner with marketing and sales to translate goals into measurable outcomes
Seniority
Senior, hands-on IC