Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Core
Manage day-to-day digital and performance marketing campaigns for Capital One's U.S. Card digital acquisition channels, focusing on driving conversions rather than awareness.
Role type
Senior Associate, Outbound Performance Marketing
Builds
Digital ad campaigns and test designs for card acquisition
Domain
Financial Services / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads (Gmail/Demand Gen), Yahoo, Microsoft advertising platforms, ad creative development, landing page optimization, audience targeting, campaign testing, process improvement, conversion funnel optimization, tracking/tagging infrastructure
Preferred skills
D2C marketing, project management, social media marketing, search engine marketing, financial industry experience, media agency experience
Responsibilities
Develop and execute campaign testing (creative, landing page, audience, channel expansion); manage outbound performance marketing campaigns from planning to analysis; oversee end-to-end ad operations for error-free launches; coordinate with Legal, Compliance, Brand, CX, Analytics, Data, and Technology teams; partner with creative teams to develop new ad creatives
Seniority
Senior, hands-on IC