Go To Market Manager
Core
Design and execute integrated go-to-market strategies and launch plans for new products and services to drive market entry, customer adoption, and scalable growth.
Role type
Senior Go-To-Market (GTM) Launch Manager
Builds
New product launches, market activation campaigns, sales enablement resources, and repeatable growth engines
Domain
Education technology / Higher Education / K-12 / B2B
Deliverable
product features
Required skills
Integrated GTM strategy design, market positioning and messaging, demand generation, sales enablement, stakeholder alignment, agency/partner management, performance measurement, cross-functional leadership
Preferred skills
K-12 education or EdTech experience, public-sector or complex B2B buying environment experience, education procurement and RFP expertise
Technologies
None stated
Responsibilities
Design and own the integrated go-to-market strategy and launch plan; Develop market positioning, messaging, and buyer value propositions; Drive market activation and demand-generation approaches; Build sales enablement and market-facing resources; Translate customer and market feedback into GTM decisions; Manage external agencies and partners to execute GTM strategy; Define measures and operating rhythm to evaluate GTM performance
Seniority
Senior, hands-on IC