4211- Manager/Senior Manager-Product Marketing
Core
Shaping go-to-market strategy, creating messaging & positioning, driving product launches, and delivering sales enablement for healthcare solutions and platforms.
Role type
Senior Manager, Product Marketing
Builds
Go-to-market strategies, messaging, positioning, sales enablement assets, and customer-facing collateral for healthcare solutions.
Domain
Healthcare / B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
Go-to-market strategy development, product launch execution, market research, technical concept translation, sales training delivery, product roadmap influence, marketing analytics
Preferred skills
Healthcare industry knowledge, MBA or advanced degree
Technologies
None explicitly stated
Responsibilities
Conduct market research to understand customer needs and competitive landscape; Create compelling messaging and positioning for products; Lead product launches including communications and sales enablement decks; Develop customer-facing collateral such as pitch decks and whitepapers; Create content for industry events and webinars; Collaborate on demand generation campaigns; Develop and deliver sales trainings and resources; Partner with product management to influence roadmap based on market insights; Analyze marketing metrics to optimize go-to-market efforts.
Seniority
Senior Manager, hands-on IC
