Marketing Specialist
Core
Drive ROI-focused marketing activities and execute digital media strategy for the Systems Protection Segment, focusing on AI, search, content discovery, and generative experiences.
Role type
Digital Marketing Specialist (Search & AI Strategy)
Builds
Digital customer journey optimization, search product findability, and AI-driven content experiences for B2B electrical protection solutions.
Domain
B2B Industrial / Electrical Protection / Digital Marketing
Deliverable
product features
Required skills
SEO, AEO, GEO, digital marketing strategy, web analytics, user story translation, CMS/PIM/Digital Commerce platform knowledge, cross-functional collaboration
Preferred skills
Enterprise search solutions (Coveo), international B2B e-commerce experience, technical specification translation
Technologies
CMS, PIM, Digital Commerce, Marketing Technologies, Enterprise Search Platforms
Responsibilities
Shape AI and digital initiatives for search and generative experiences; Drive SEO, AEO, and GEO strategy; Analyze search, web, and user data to derive optimization measures; Collaborate with product management and sales to translate business requirements into technical specs; Manage requirements across enterprise digital, IT, and external agencies; Develop user documentation and conduct training.
Seniority
Mid-level, hands-on IC
