Customer Lifecycle Marketing Manager
Core
Develop and execute full lifecycle marketing plans for North American Mobility customers (small business to strategic) to drive adoption, usage, and retention.
Role type
Lifecycle Marketing Manager (B2B Fintech)
Builds
Multi-channel customer engagement campaigns and retention programs
Domain
Fintech / Payments / Financial Services
Deliverable
product features
Required skills
lifecycle marketing strategy, audience segmentation, marketing automation, data analysis, project management, campaign execution
Preferred skills
Master's degree, AI tool proficiency (e.g., Gemini), technical skills for operational efficiency
Technologies
Marketing automation platforms, AI tools (Gemini)
Responsibilities
Develop and implement ongoing programs to enhance customer engagement and retention; Build and execute multi-channel campaigns to increase adoption; Track key metrics (usage, churn, retention) to optimize investments; Partner with business and Digital Marketing teams to align strategies
Seniority
Mid-Senior, hands-on IC