Outreach Coordinator - NBS
Core
Support program growth by identifying eligible groups, executing multi-touch outreach campaigns, and managing lead pipelines to drive enrollment.
Role type
Demand generation coordinator (EdTech/SaaS)
Builds
New client leads and program enrollment
Domain
Education technology / Higher education services
Deliverable
product features
Required skills
Multi-channel campaign execution, CRM management (HubSpot, Airtables), lead scoring, A/B testing, event coordination, data analysis, HTML/CSS basics
Preferred skills
SaaS/EdTech experience, PLG funnel knowledge, marketing automation proficiency
Technologies
HubSpot, Airtables, Apollo.io, Canva, Google Analytics, Microsoft Office Suite
Responsibilities
Research and identify prospective eligible programs/groups; Build and execute multi-touch outreach campaigns; Coordinate conference presence, webinars, and informational sessions; Manage prospect pipeline and CRM records; Develop outreach collateral and campaign assets; Track and report on outreach performance metrics; Conduct A/B and multivariate testing; Collaborate with Sales, Product Marketing, and Revenue Operations teams
Seniority
Mid-level, hands-on IC