Marketing Program Manager
Core
Develops, implements, and optimizes integrated multi-channel marketing campaigns to drive awareness, engagement, and growth across service lines, products, and brands.
Role type
Senior Marketing Program Manager
Builds
Integrated marketing campaigns across paid, owned, and shared channels
Domain
Healthcare marketing
Deliverable
product features
Required skills
Multi-channel campaign strategy, data-driven insights, audience segmentation, journey mapping, campaign activation management, performance analysis, stakeholder advisory
Preferred skills
Strategic mindset, cross-functional collaboration, understanding of provider practice factors
Technologies
CRM, paid media, digital channels, social media, web platforms
Responsibilities
Lead development of multi-channel campaign strategies; translate business goals into campaign objectives and activation plans; oversee end-to-end campaign activation; monitor performance and recommend refinements; develop post-campaign reporting; serve as strategic marketing advisor to leaders
Seniority
Senior, hands-on IC