Sr. Manager - Channel Activation (Affiliates)
Core
Lead implementation of comprehensive affiliate marketing plans and roadmaps for two Gap Inc. brands to support brand and revenue goals.
Role type
Senior Manager, Affiliate Marketing
Builds
Global Affiliate Marketing programs for Gap Inc. brands
Domain
Retail / Affiliate Marketing
Deliverable
product features
Required skills
Affiliate marketing strategy, team leadership, KPI measurement, cross-functional collaboration, data-driven decision making, media strategy alignment, creative optimization
Preferred skills
Experience in complex matrixed organizations, entrepreneurial spirit, ability to work through ambiguity
Technologies
Affiliate marketing platforms and tools
Responsibilities
Lead implementation of affiliate marketing plans and roadmaps, govern day-to-day team management and prioritization, evaluate performance against standardized KPIs, identify and communicate opportunity areas to stakeholders, stay updated on affiliate trends to recommend shifts, digest performance data for actionable insights, collaborate with Channel Planners on media strategy, maintain relationships with affiliate Media Agency partners, partner with Creative and Brand teams for creative optimization