Sr. Specialist, Influencer Marketing - AF
Core
Lead influencer marketing programs, manage creator ecosystems, and execute brand strategy for Abercrombie & Fitch and related brands.
Role type
Senior Specialist, Influencer Marketing
Builds
Influencer campaigns, ambassador programs, and creator content activations for apparel and accessories.
Domain
Fashion retail / Influencer marketing
Deliverable
product features
Required skills
Influencer program management, agency relationship management, campaign strategy, contract negotiation, performance reporting, product seeding, event coordination, risk management, data analysis, project management
Preferred skills
Experience with large lifestyle/fashion brands, program development, external vendor management, existing influencer relationships
Technologies
None explicitly stated
Responsibilities
Manage and drive growth of the creator ecosystem; lead seasonal planning and execution of influencer programs; manage casting, briefs, and logistics for events and photoshoots; oversee the ambassador program; review and approve influencer content for FTC compliance; source and nurture creator partnerships; develop product seeding strategies; negotiate contracts with creators and agencies; manage external vendors and cross-functional partners; drive program performance reporting and test & learn strategies.
Seniority
Senior, hands-on IC