Sr. Specialist, Influencer Marketing - AF
Core
Lead influencer marketing programs, manage creator ecosystems, and oversee brand ambassador initiatives for Abercrombie & Fitch and related brands.
Role type
Senior Specialist, Influencer Marketing
Builds
Influencer campaigns, brand ambassador programs, and creator content activations
Domain
Fashion retail / Influencer marketing
Deliverable
product features
Required skills
Influencer marketing strategy, program management, agency/vendor management, contract negotiation, content compliance (FTC), data analysis, project management, cross-functional collaboration
Preferred skills
Experience with lifestyle/fashion brands, program development, existing influencer relationships
Technologies
N/A
Responsibilities
Manage and grow the creator ecosystem; lead seasonal planning and campaign execution; oversee product seeding and event logistics; manage ambassador program and associated associate; review influencer content for brand compliance; source and nurture creator relationships; negotiate contracts with creators and agencies; drive performance reporting and insights
Seniority
Senior, hands-on IC