Senior Manager, Influencer & Affiliate Marketing - HCo
Core
Lead the brand marketing team in overseeing strategy and execution of influencer, creator, and affiliate marketing to connect the Hollister brand with customers authentically.
Role type
Senior Manager, Influencer & Affiliate Marketing
Builds
Influencer/creator campaigns, affiliate programs, and brand advocacy initiatives for Hollister apparel.
Domain
Retail / Fashion / Creator Marketing
Deliverable
product features
Required skills
Influencer/creator marketing strategy, affiliate program management, team leadership (managing 4 associates), budget management, cross-functional collaboration, market trend analysis, paid media coordination
Preferred skills
Understanding of Gen Z and global high school teen demographics, experience with external agencies
Technologies
Social media platforms, paid media channels
Responsibilities
Assist in seasonal brand planning as a subject matter expert in creator marketing; oversee influencer & creator campaigns from strategy to execution; manage the brand's creator advocacy program; coordinate with social channels for engagement alignment; represent the brand at photoshoots and events; analyze market trends and competitor activities; collaborate with merchandising and design for cohesive messaging; track and manage budgets; compile data for seasonal presentations.
Seniority
Senior Manager, hands-on leadership with team oversight