Senior Manager, Influencer & Affiliate Marketing - HCo
Core
Lead the brand marketing team to oversee strategy and execution of influencer, creator, and affiliate marketing for Hollister, connecting the brand with customers through authentic storytelling.
Role type
Senior Manager, Influencer & Affiliate Marketing
Builds
Influencer/creator campaigns, affiliate programs, and brand advocacy initiatives
Domain
Retail / Fashion / Influencer Marketing
Deliverable
product features
Required skills
Influencer/creator marketing strategy, Affiliate program management, Team leadership (4+ people), Budget management, Cross-functional collaboration, Market trend analysis, Social media alignment
Preferred skills
Gen Z consumer understanding, External agency management, Photoshoot and event representation
Technologies
Social media platforms, Affiliate ecosystems, Marketing analytics tools
Responsibilities
Assist in seasonal brand planning as a subject matter expert in creator marketing; Oversee influencer & creator campaigns from strategy to execution; Manage the brand's creator advocacy program; Coordinate with social channels for engagement strategies; Collaborate with merchandising and design for cohesive messaging; Manage a team of 4 associates; Track and manage marketing budgets; Analyze market trends and competitor activities.
Seniority
Senior Manager, hands-on leadership