Associate Director of Partner Marketing
Core
Leads ACU's business-to-business marketing strategy, driving partner engagement, pipeline growth, and revenue across Corporate & Community Partnerships, sports, and professional development initiatives.
Role type
Senior IC B2B marketing director
Builds
Integrated B2B marketing campaigns, content, and lead generation strategies for corporate partners and professional audiences
Domain
Higher education + B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, integrated campaign development, stakeholder alignment, lead generation, data analysis, project management
Preferred skills
CRM/marketing automation expertise, higher education industry knowledge
Technologies
CRM systems, marketing automation platforms, digital marketing tools
Responsibilities
Develop and execute B2B marketing strategies; Create integrated campaigns targeting corporate partners and professional audiences; Lead marketing initiatives for sports vertical and Executive Education; Manage a Marketing Manager; Define KPIs and report on campaign performance and ROI
Seniority
Senior, hands-on IC with team supervision