Associate Director of Partner Marketing
Core
Leads ACU's business-to-business marketing strategy, driving partner engagement, pipeline growth, and revenue across Corporate & Community Partnerships, sports, and professional development initiatives.
Role type
Associate Director of B2B Marketing
Builds
Integrated marketing campaigns, content strategies, and lead generation initiatives for corporate partners, industry organizations, and professional audiences.
Domain
Higher Education / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, pipeline development, integrated campaign management, stakeholder alignment, data analysis, project management, CRM/marketing automation proficiency
Preferred skills
Experience in higher education marketing, thought leadership development, executive education marketing
Technologies
CRM systems, marketing automation platforms, digital marketing tools
Responsibilities
Develop and execute B2B marketing strategies to drive partner acquisition and retention; Create integrated campaigns targeting corporate partners and professional audiences; Lead marketing initiatives for sports vertical and Executive Education programs; Manage and develop a Marketing Manager; Define KPIs and report on campaign performance and ROI; Conduct market research to identify new growth opportunities
Seniority
Senior, hands-on IC with team leadership
