Specialist I, Marketing
Core
Strategic marketing professional driving growth for IFF's Taste Business in Turkey by transforming market intelligence and consumer insights into customer experiences and business opportunities.
Role type
Specialist I, Marketing (Strategic Account/Customer Marketing)
Builds
Customer engagement activities, account strategies, and business recommendations for the Turkish market
Domain
Food & Beverage / Ingredients / FMCG / B2B
Deliverable
product features
Required skills
Market and consumer insight analysis, customer engagement strategy, project management, cross-functional collaboration, presentation and storytelling, analytical thinking, relationship building
Preferred skills
Experience in food/beverage/ingredients/FMCG/B2B sectors, experience with consumer insights tools and trend analysis frameworks
Technologies
Consumer insights tools, trend analysis frameworks
Responsibilities
Lead planning and execution of customer engagement activities, innovation days, workshops, and technical seminars; Develop compelling customer presentations, demonstrations, and trend-sharing experiences; Transform insights into actionable business opportunities and thought leadership; Partner with commercial teams to track opportunities from customer engagements; Collaborate with Creative, Technical, and Innovation teams to deliver impactful experiences; Support account planning and identification of white-space opportunities; Coordinate trade shows and industry events to maximize engagement; Drive project execution and KPI reporting
Seniority
Junior to Mid-level, hands-on IC