Market & Consumer Insights Manager (m/f/d)
Core
Generate and translate actionable insights from customer feedback, market research, and trend analysis to inform strategic decisions and support go-to-market initiatives for a global fruit and starch manufacturer.
Role type
Market & Consumer Insights Manager
Builds
Strategic recommendations, market sizing, product-market fit analyses, and structured insight reports/dashboards for senior management.
Domain
FMCG / Food & Beverage (Fruit preparations, juice concentrates, starch, sugar)
Deliverable
dashboards & analysis
Required skills
Market research design, consumer insight generation, trend analysis, competitive dynamics analysis, strategic recommendation formulation, vendor management, data integration (CRM/sales/pricing)
Preferred skills
None stated
Technologies
None stated
Responsibilities
Monitor and analyze market/consumer/industry trends; Design and develop customer feedback/research approaches; Analyze market/customer/competitive dynamics across divisions; Act as central interface for insights; Derive actionable recommendations for strategy and GTM; Manage relationships with external data providers and research partners; Contribute to innovation validation and market sizing; Develop structured insight outputs; Integrate market insights with internal commercial data.
Seniority
Mid-level, hands-on IC