Campaign Lead
Core
Lead the development and delivery of major integrated, multi-channel marketing campaigns from strategic brief through to launch, measurement, and learning.
Role type
Manager-level Campaign Lead (Marketing)
Builds
Integrated marketing campaigns across paid, owned, and earned channels for financial services clients
Domain
Financial Services / Marketing
Deliverable
product features
Required skills
Integrated multi-channel campaign planning, budget management, agency and production partner management, cross-functional team coordination, stakeholder influence, campaign performance analysis, regulated sector compliance
Preferred skills
Financial services experience, sponsorship or strategic partnership management, AI tool adoption for campaign delivery
Technologies
Marketing automation platforms, audience insight tools, campaign performance analytics
Responsibilities
Translate brand strategy into connected campaign plans, manage budgets and resources, coordinate cross-functional teams and agencies, track performance and optimize campaigns, resolve competing priorities, ensure brand compliance
Seniority
Manager, hands-on IC