Director, Digital & Segment Marketing Channel Marketing
Core
Strategic owner of inventory and segment-based buyer marketing for key growth initiatives at Manheim, including Digital Marketplace, Heavy Trucks, Specialty, and EV.
Role type
Director, Digital & Segment Marketing Channel Marketing
Builds
National offsite marketing strategy and campaigns to drive buyer demand generation and re-engagement for the digital buyer marketplace.
Domain
Automotive wholesale marketplace / B2B
Deliverable
product features
Required skills
B2B or marketplace marketing, demand generation, buyer/customer segmentation, digital marketing strategy, strategic advisory, data analysis, cross-functional partnership, campaign execution
Preferred skills
MBA, automotive/auction/wholesale marketplace experience, EV/specialty vehicle/heavy truck segment experience, regional/field team partnership
Technologies
None explicitly stated
Responsibilities
Maintain ongoing pulse on marketplace inventory and translate into targeted buyer outreach; Serve as strategic advisor to Digital and Physical Marketplace operations leaders; Partner with Digital Marketplace leadership to inform go-to-market strategy; Build deep understanding of digital buyer base behavior and patterns; Monitor competitive wholesale digital landscape; Identify gaps in buyer acquisition in emerging segments; Lead development of new buyer-segmentation and demand-generation approaches; Partner with Product Marketing, Field Marketing, and Key Account Marketing; Translate marketplace and buyer data into strategic recommendations; Establish and monitor KPIs tied to buyer engagement and revenue impact; Own national offsite marketing strategy and execute national campaigns; Define an "outside-the-gate" strategy for field marketing teams.
Seniority
Director, strategic owner & cross-functional partner
