Demand Marketing Manager, Social Studies/ELA (Remote)
Core
Lead demand generation and thought leadership programs to drive awareness, engagement, and pipeline for Cengage's Social Studies and ELA educational portfolios.
Role type
Demand Marketing Manager
Builds
Demand generation campaigns, thought leadership content, and pipeline support for education technology products
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Demand marketing strategy, campaign execution, lead generation, multi-channel marketing, thought leadership content creation, sales readiness support, pipeline analysis, analytical reporting
Preferred skills
Experience with owned, paid, and earned media channels
Technologies
None explicitly stated
Responsibilities
Execute demand marketing programs across owned, paid, and earned channels; Support thought leadership initiatives including content, events, and earned media; Optimize marketing campaigns for lead generation and engagement; Partner with Sales and GTM stakeholders for sales readiness; Manage workstreams with moderate autonomy; Analyze and report on campaign and pipeline performance
Seniority
Mid-level, hands-on IC
