Demand Generation Manager
Core
Drive B2B demand generation campaigns across India and APAC to generate qualified pipeline and accelerate business growth for Autodesk's design and manufacturing software.
Role type
Senior Demand Generation Manager (B2B)
Builds
Integrated marketing programs, digital campaigns, and qualified sales pipeline
Domain
B2B SaaS, Design & Manufacturing, Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, integrated campaign planning, paid media management, webinar/event execution, CRM automation, SEO, data-driven optimization, stakeholder collaboration, project management
Preferred skills
Marketo, Salesforce CRM, 6sense, AI-powered marketing tools, Adobe Creative Suite, APAC market experience
Technologies
Marketo, Salesforce CRM, 6sense, AI marketing tools, Adobe Creative Suite
Responsibilities
Plan and execute integrated demand generation campaigns across digital, paid media, webinars, and events; Collaborate with Sales and Pre-Sales to drive qualified pipeline; Optimize campaign strategies, messaging, and channel performance; Manage campaign logistics, vendor relationships, and event execution; Monitor campaign metrics and provide actionable insights for improvement; Leverage AI tools to enhance productivity and content development
Seniority
Senior, hands-on IC