Adoptions Marketing Manager (Remote)
Core
Designing and executing integrated multi-channel marketing campaigns to drive awareness, engagement, and pipeline growth for K-12 school districts and educators in California, Florida, and Texas.
Role type
B2B Adoptions Marketing Manager
Builds
Integrated marketing campaigns, content assets, and sales enablement toolkits for K-12 education products
Domain
K-12 Education / EdTech
Deliverable
product features
Required skills
Strategic campaign planning, multi-channel marketing execution, demand generation, CRM and marketing automation proficiency, account-based marketing (ABM) strategies, K-12 procurement and funding model knowledge, data analytics and KPI definition
Preferred skills
State adoption experience, experience marketing to K-12 school districts, understanding of education policy and trends
Technologies
CRM platforms, marketing automation tools, paid media platforms, email marketing systems
Responsibilities
Develop and implement strategic marketing campaigns for CA, FL, and TX; Collaborate with sales teams to align campaigns with territory priorities; Create annual and quarterly campaign plans; Monitor market trends and competitive activity; Optimize channel mix based on performance data; Provide regular reporting and insights on campaign performance
Seniority
Mid-level, hands-on IC