Senior Manager, Product Marketing
Core
Lead strategic positioning, go-to-market strategy, and revenue-driving initiatives for the Professional Learning portfolio to increase awareness, attach rates, and adoption of virtual solutions.
Role type
Senior Manager, Product Marketing
Builds
Professional learning services, virtual implementation support, and sales enablement tools for K-12 districts.
Domain
Education Technology (EdTech), K-12 Professional Learning
Deliverable
product features
Required skills
Strategic market analysis, go-to-market strategy, sales enablement development, cross-functional leadership, data-driven storytelling, revenue growth planning, adoption strategy, competitive intelligence, campaign management
Preferred skills
K-8 education market expertise, instructional coaching marketing, virtual service model adoption, education background
Technologies
Salesforce.com, Microsoft Office Suite, CRM systems, marketing automation platforms
Responsibilities
Develop market-informed growth strategies for professional learning services; Create differentiated positioning and messaging frameworks; Partner with Growth Marketing to define campaign strategies; Equip Sales with high-impact enablement tools; Drive cross-functional alignment on priorities and sequencing
Seniority
Senior, hands-on IC with strategic leadership