Sr Manager, Demand Marketing (Remote)
Core
Leads strategy and execution of integrated demand generation and thought leadership programs to drive awareness, engagement, and pipeline growth for Cengage's education technology portfolio.
Role type
Senior Manager, Demand Marketing
Builds
Multi-channel demand campaigns, thought leadership content, and pipeline generation programs for higher education, workforce skills, and English language teaching markets.
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Demand marketing strategy, multi-channel campaign execution, team leadership and development, pipeline generation, marketing automation, CRM systems, campaign analytics, thought leadership activation, strategic planning, operational efficiency.
Preferred skills
None stated.
Technologies
Marketing automation platforms, CRM systems, campaign analytics tools.
Responsibilities
Lead, coach, and develop a team of demand marketers; set priorities and KPIs tied to pipeline and engagement; execute integrated demand programs across owned, paid, and earned media; partner with Sales and GTM to align campaigns and improve lead handoff; oversee campaign performance tracking and optimization; manage multiple campaign workstreams and project timelines.
Seniority
Senior, hands-on IC with people leadership