Senior ABM Strategist
Core
Lead regional sales teams by designing and executing targeted account-based marketing (ABM) plans to build pipeline, accelerate deals, and support net-new acquisition using intent data and AI insights.
Role type
Senior Account-Based Marketing Strategist (ABM)
Builds
Account-centric marketing plans, multi-touch field programs, and integrated go-to-market strategies for regional sales teams.
Domain
B2B Software / Cyber Security & IT Modernization
Deliverable
product features
Required skills
Account-Based Marketing (ABM), Field Marketing, B2B Regional Marketing, Sales Alignment, Intent Data Utilization, AI-Driven Insights, Budget Management, Vendor Management, ROI Analysis, Cross-Functional Collaboration
Preferred skills
Cyber Security or IT Modernization domain expertise, SFDC (Salesforce) proficiency, 6sense platform experience, History of budget management
Technologies
SFDC, 6sense, AI-powered insights tools
Responsibilities
Collaborate with Sales Leaders to align marketing initiatives with sales goals; Develop and execute targeted ABM plans to accelerate pipeline; Prioritize accounts and opportunities using intent data and engagement signals; Represent the company at key industry events; Lead go-to-market strategies and coordinate integrated marketing tactics; Plan and operationalize multi-touch account and territory engagement programs; Interpret ABM program results to refine strategy and execution.
Seniority
Senior, hands-on IC