Digital Marketing Manager
Core
Managing paid digital marketing channels and lead generation strategies to drive enrollment and growth for Cengage Work's career and technical education programs.
Role type
Digital Marketing Manager (Paid Media & Lead Gen)
Builds
Paid lead generation campaigns and conversion optimization for online career training courses
Domain
Education Technology / Career Training
Deliverable
product features
Required skills
PPC management, Google Ads, Google Analytics, Conversion Rate Optimization (CRO), SEO, SEM, Social Media Marketing, Email marketing, Budget management, Vendor/partner relationship management
Preferred skills
Educational marketing experience, Spanish fluency
Technologies
Google Adwords, Google Analytics, CRO tools, MS Office
Responsibilities
Oversee daily operations of primary marketing channels (PPC, Paid Social, Display, Affiliate), develop strategic initiatives for paid lead generation, execute testing strategies for conversion and ROAS optimization, identify new digital lead generation solutions, manage digital marketing budgets, analyze and report campaign performance metrics, coordinate resources including developers, designers, and agencies
Seniority
Mid-level, hands-on IC