Digital Marketing & Media Manager
Core
Own the European digital and paid media strategy, translating business priorities into integrated plans that maximize reach, engagement, demand, and commercial impact.
Role type
Regional Digital Marketing & Media Manager
Builds
Integrated European media plans, customer journeys, and marketing technology solutions for Maersk's logistics business.
Domain
Logistics / B2B Digital Marketing
Required skills
Digital media strategy, paid media management, marketing automation, CRM (Salesforce), customer journey design, data analytics, agency management, responsible AI adoption, governance and risk management.
Preferred skills
European language skills, experience in complex B2B organizations, media agency background.
Technologies
Salesforce, Marketing Cloud, analytics platforms, marketing automation tools.
Responsibilities
Define and lead an integrated European approach across paid and organic channels; optimize media investment and channel mix; manage budget effectiveness and link spend to commercial outcomes; set regional frameworks for customer journeys and conversion; guide marketing technology landscape and responsible AI adoption; establish measurement and test-and-learn standards; provide functional leadership and coach colleagues; strengthen governance across data, consent, brand, and agency quality.
Seniority
Senior, hands-on IC with leadership responsibilities.
