Manager, Lifecycle & Email Marketing
Core
Own the full lifecycle and email marketing function for Workvivo by Zoom, driving prospects from first interaction to qualified sales conversation and directly contributing to pipeline.
Role type
Manager, Lifecycle & Email Marketing
Builds
Global email programmes, nurture campaigns, content syndication channels, and lifecycle stage models.
Domain
B2B SaaS, Employee Experience Platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS email marketing strategy, marketing automation (HubSpot/Salesforce/Marketo/Braze/Eloqua), email template construction, audience segmentation, workflow configuration, deliverability management, content syndication strategy, multi-language programme management, funnel data analysis.
Preferred skills
Experience building programmes from ground up, presenting performance to senior stakeholders.
Technologies
HubSpot, Salesforce, Marketo, Braze, Eloqua
Responsibilities
Own global email programme end-to-end including nurture and win-back campaigns; Build and send all campaign emails including template construction and workflow setup; Design and maintain nurture programmes for inbound and event follow-up; Define and maintain the lifecycle stage model from first touch to sales accepted opportunity; Manage audience selection, send governance, and contact frequency to protect deliverability; Lead content syndication channel strategy and nurture; Grow marketable database across regions and languages reporting on conversion metrics.
Seniority
Manager, hands-on IC
