EMEA Scale Campaigns & ABM Manager - Workvivo
Core
Own end-to-end scaled account-based marketing (ABM) motion connecting marketing, SDR, and sales teams to transform account insights into actionable strategies.
Role type
Senior IC Account-Based Marketing Manager
Builds
Tiered ABM programs (1:1, 1:few, 1:many) for enterprise leaders including CHROs, CIOs, and Internal Communications professionals.
Domain
B2B SaaS / Enterprise Collaboration
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Tiered ABM strategy, account scoring and intent frameworks, multi-channel campaign design, SDR/AE collaboration, data enrichment and orchestration, Salesforce proficiency, sequencing tool expertise, regional market adaptation
Preferred skills
Experience building ABM functions from scratch, SaaS/B2B technology background, distributed/hybrid sales structure experience
Technologies
6sense, Demandbase, Clay, ZoomInfo, Clearbit, Salesforce, Outreach
Responsibilities
Manage tiered ABM motion across strategic accounts, clusters, and programmatic engagement; build and maintain account scoring/intent frameworks; design multi-channel campaigns integrating outbound, paid, and content; collaborate with SDR leaders on sequencing and cadence; partner with AE teams on account planning and pipeline accountability; manage enrichment/data stack and vendor relationships; report on account-level metrics (engagement, penetration, pipeline influenced); adapt ABM motion by region (EMEA, LATAM, APJ)
Seniority
Senior, hands-on IC