AMER Field Marketing Manager - Workvivo
Core
Execute tiered account-based field marketing programs for enterprise US accounts to drive pipeline generation and acceleration.
Role type
Senior IC field marketing manager (account-based)
Builds
Field marketing programs, regional field calendars, and demand generation motions for Workvivo (employee experience platform)
Domain
B2B SaaS, Enterprise Technology, HR Tech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-based marketing, Field marketing, Pipeline generation, Budget management, Stakeholder presentation, Regional travel
Preferred skills
SaaS, B2B technology, HR tech, Employee experience
Technologies
None explicitly stated
Responsibilities
Execute tiered account-based field marketing programs, Build and manage regional field calendars, Own pipeline generation and acceleration, Manage regional field and events budget, Partner with Sales and Revenue Operations, Present performance data to senior stakeholders
Seniority
Senior, hands-on IC
