Product Marketing Manager, Managed Markets
Core
Develop and execute marketing strategies for managed markets, payers, and reimbursement decision-makers to expand access and coverage of cardiac management devices like LifeVest.
Role type
Product Marketing Manager (Managed Markets)
Builds
Marketing strategies, collateral, and patient engagement programs for cardiac management solutions
Domain
Medical devices / Cardiology / Healthcare
Deliverable
product features
Required skills
Payer marketing, value proposition development, market analysis, clinical data interpretation, patient journey mapping, cross-functional collaboration
Preferred skills
Cardiac sales/marketing experience, patient program development, adherence strategy, Power BI, Microsoft Teams
Technologies
Power BI, Microsoft Teams
Responsibilities
Develop annual sales and national accounts meeting strategies, analyze market opportunities for value propositions, translate clinical evidence into payer-facing narratives, develop patient education materials, support partnerships with health systems
Seniority
Mid-Senior, hands-on IC