Marketing Manager
Core
Design and execute product-specific marketing strategies and campaigns for Maersk's logistics solutions across Europe to drive business growth and increase customer share of wallet.
Role type
Senior Marketing Manager (B2B)
Builds
Multi-channel marketing campaigns, brand communications, and go-to-market initiatives for container logistics solutions.
Domain
Logistics / Supply Chain / B2B
Deliverable
product features
Required skills
Campaign marketing, digital marketing, Account Based Marketing (ABM), project management, agency management, budgeting, performance measurement (ROMI), stakeholder alignment, B2B sales support.
Preferred skills
Experience in global companies, proficiency in additional European languages.
Technologies
PPC, social media, email marketing, paid media.
Responsibilities
Develop comprehensive product-specific marketing strategies for the Europe region; manage end-to-end campaign processes including planning, execution, and budgeting; collaborate with internal teams and external agencies on creative concepts and asset creation; measure marketing performance and report ROI to senior management; support sales teams with targeted communication to generate leads.
Seniority
Senior, hands-on IC