Marketo Specialist / Marketing Automation Specialist
Core
Build, execute, and optimize email marketing campaigns and nurture programs in Marketo to manage lead lifecycles and support marketing teams.
Role type
Marketing Automation Specialist
Builds
Email campaigns, nurture programs, smart campaigns, landing pages, forms, and dashboards
Domain
Marketing Technology / B2B Marketing
Deliverable
dashboards & analysis
Required skills
Marketo Engage, email marketing, CRM integration, lead scoring, lead nurturing, customer journey mapping, analytical reporting, Excel
Preferred skills
Marketo Certified Expert (MCE), Salesforce integration, HTML/CSS for email, webinar/event marketing platforms
Technologies
Marketo Engage, Salesforce, Microsoft Dynamics 365, Excel
Responsibilities
Build and optimize email campaigns; Create and manage nurture programs and smart campaigns; Maintain lead lifecycle management and segmentation; Monitor campaign performance and provide reporting; Integrate Marketo with CRM platforms; Develop dashboards for conversion rates and ROI
Seniority
Mid-level, hands-on IC
