Associate Brand Manager- Mars Snacking Confectionary
Core
Support the cell team to build brands and deliver the cell value creation plan for Mars Snacking Confectionary products.
Role type
Associate Brand Manager (ABM)
Builds
Brand strategy, marketing activations, and growth initiatives for confectionary products.
Domain
Consumer Packaged Goods (CPG) / Confectionary
Deliverable
product features
Required skills
Brand strategy development, cross-functional team leadership, data analysis, project management, budget management, market forecasting, growth lever analysis, competitive dynamics assessment.
Preferred skills
Masters degree, CPG industry experience.
Technologies
None explicitly stated.
Responsibilities
Analyze brand/cell performance and competitive trends; influence brand strategy and growth recommendations; monitor expenditures and manage advertising/promotion budgets; execute marketing plans including activation and innovation; collaborate with Customer Marketing on sales engagement; participate in forecasting to drive demand.
Seniority
Associate (3+ years experience)
