冠军宠物-Channel Marketing Manager-Shanghai
Core
Align marketing and sales teams to build campaign demand chains, define key metrics for 'marketing investment—channel承接—sales execution—review', and establish cross-channel content strategies and on-site ad campaigns for pet food brands.
Role type
Channel Marketing Manager
Builds
Campaign playbooks, content matrices across channels (search, detail pages, live streaming, short video, influencers, private domain), and on-site ad campaign guidelines with ROI tracking.
Domain
Pet food / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Channel marketing, digital marketing, content strategy, CRO (A/B testing, conversion optimization), campaign planning, cross-functional collaboration, data analytics, influencer management, ROI tracking
Preferred skills
Pet industry experience, fast-moving consumer goods (FMCG) experience, beauty industry experience, shelf e-commerce and interest e-commerce expertise
Technologies
Data dashboards, content management systems, ad platforms, analytics tools
Responsibilities
Establish content architecture and channel-specific content matrices; create reusable campaign playbooks and update them post-campaign; define influencer selection criteria and content guidelines; track conversion metrics and optimize on-site efficiency; collaborate with data teams to build monitoring dashboards for key nodes (volume, search, visits, conversion, repurchase).
