Customer Marketing Manager
Core
Turn client success into market credibility by building advocacy, managing references, and producing case studies for enterprise clients.
Role type
Customer Marketing Manager (B2B Advocacy & Reference Management)
Builds
Case studies, client stories, reference programs, and advocacy content for Sales and Marketing teams.
Domain
B2B Services, SaaS, and Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B customer marketing, case study pipeline management, reference program management, stakeholder management, commercial judgement, written communication, client-facing communication
Preferred skills
Enterprise PR and communications experience, Customer Advisory Board management, CRM and reference tracking tool familiarity
Responsibilities
Partner with Sellers and Account Managers to identify logo wins and project milestones; Develop written, video, and presentation-ready client stories; Build and scale structured client reference programs; Work cross-functionally to educate internal teams on surfacing client stories; Coordinate joint client awards and industry recognition programs
Seniority
Mid-Senior, hands-on IC
