Senior Media Planner
Core
Translate regional media strategy into tactical media plans for paid social channels (Meta, TikTok, Snap) and ensure platform-native execution for Adobe's global advertising.
Role type
Senior individual contributor media planner
Builds
Tactical media plans, campaign optimizations, and quality-checked submissions for the buy desk
Domain
Digital advertising / Paid social media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital advertising or media planning/buying experience, hands-on Meta/TikTok/Snap ad manager proficiency, multi-market activation management, performance-focused campaign delivery, campaign dashboard analysis, strategic brief translation, QA/QC ownership
Preferred skills
AI-driven media buying (LLM-based tools), Adobe marketing tools (GenPem, AEP, RTCDP), offshore team collaboration, B2B and consumer advertising background, agency experience
Technologies
Meta Ads Manager, TikTok Ads Manager, Snap Ads Manager, GenPem, AEP, RTCDP
Responsibilities
Build tactical plans including audience targeting, budget splits, flighting, and placement; maintain alignment with regional strategy teams; flag and resolve blockers with the buy desk; translate reporting results into optimizations (budget shifts, targeting changes, creative refreshes); establish quarterly planning processes; partner with platform partners on testing and beta opportunities
Seniority
Senior, hands-on IC