Marketing Manager - India
Core
Drive demand generation and revenue for OutSystems' AI-powered low-code development platform in the Indian B2B market, specifically targeting IT leaders and Global Capability Centres (GCCs).
Role type
Senior B2B Demand Generation Manager
Builds
Regional marketing roadmap, multi-channel campaigns (ABM, events, digital), and localized content for the India market.
Domain
B2B SaaS / Low-code Development Platform / IT Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, Account-Based Marketing (ABM), event management, budget management, data analytics, stakeholder management, localization
Preferred skills
GCC marketing experience, Hindi/regional language proficiency, partner ecosystem management
Technologies
OutSystems platform, SEO/AEO tools, marketing automation platforms, CRM systems
Responsibilities
Develop and execute end-to-end regional marketing plans; orchestrate multi-channel campaigns including ABM and events; localize global campaigns and digital assets for the Indian market; manage regional marketing budget and optimize ROI; report on pipeline health and marketing analytics; collaborate with sales and partner teams to drive revenue.
Seniority
Senior, hands-on IC
