Marketing Manager
Core
Develop and execute brand plans, marketing strategies, and product launches to drive portfolio growth and sales performance.
Role type
Brand Manager
Builds
Brand strategies, marketing plans, product launches, and distribution priorities
Domain
FMCG (Fast-Moving Consumer Goods)
Deliverable
product features
Required skills
Brand marketing strategy, project management, market analysis, sales forecasting, budget management, pricing strategy, new product launch planning, distribution planning, competitor analysis
Preferred skills
International experience, analytical skills, presentation skills, communication skills
Technologies
None stated
Responsibilities
Develop and deploy long-term and short-term strategy to drive portfolio; Lead annual marketing plan; Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities; Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products; Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
