Product Marketing Senior Executive
Core
Analyze brand, category, product, channel, and competitor performance to identify growth opportunities, business risks, and required actions; coordinate end-to-end new product launch processes including selection, timing, pricing, forecasting, and inventory management.
Role type
Senior Product Marketing Executive
Builds
Product launch plans, marketing calendars, pricing strategies, and inventory allocation plans
Domain
Consumer Goods / Retail
Deliverable
product features
Required skills
Analytical skills, Product launch coordination, Inventory management, Pricing analysis, Cross-functional collaboration, Forecasting, Stakeholder management, Project management, Data reporting, Strategic planning
Preferred skills
Master's degree, Creative/innovative thinking, Ability to handle multiple projects
Technologies
Planning systems, Launch presentations, Product catalogs
Responsibilities
Analyze brand, category, product, channel, and competitor performance; Support development of annual marketing, sales, financial, and demand plans; Coordinate end-to-end new product launch processes; Develop product and launch forecasts by channel; Coordinate inventory across retail, wholesale, and online channels; Conduct pricing, price increase, competitive pricing, cost of goods, and profitability analyses; Plan and coordinate GWP, sample, seeding, paid and earned media, PR, education, and local promotional product requirements; Prepare monthly sales, category, launch, and NPL/NSL performance reports; Support product assortment, line editing, discontinuation, lifecycle management, discount, and product selection decisions; Conduct post-launch and promotional performance evaluations.