Director, Channel Planning
Core
Lead the development of a new internal Channel Planning function to convert marketing strategy into media plans for Adobe's global audience segments, replacing outside agencies with an AI-based engine.
Role type
Director, Channel Planning (Strategy & Operations)
Builds
Global media planning framework and execution standards for Adobe's paid media operations
Domain
Digital Advertising / Media Buying / AdTech
Required skills
Digital advertising/media strategy, team building from scratch, digital ad platforms expertise, cross-regional standardization, stakeholder influence, change management
Preferred skills
Adobe marketing tools experience, managing offshore teams, B2B and consumer advertising background, connecting planning to execution
Technologies
GenPem, AEP, RTCDP, Adobe adtech stack
Responsibilities
Build and manage a global team of Channel Planners across key regions, define interaction frameworks with regional marketing leaders, collaborate with India-based media-buying team, drive audience targeting and data-sharing, set campaign tagging and quality standards, establish processes for handing work to the buying team
Seniority
Director, hands-on IC with strategic scope
