Director, Digital Demand Generation & Growth Marketing
Core
Lead Paid Media and Campaigns team to build an AI-powered demand engine generating qualified pipeline for VAST Data's unified data and compute platform.
Role type
Director, Digital Demand Generation & Growth Marketing
Builds
Paid media campaigns, content operations workflows, and AI-optimized demand funnels
Domain
B2B SaaS / AI Infrastructure
Deliverable
production ML models (via careerplan.io/jobs/43-001-DD-F62-director-digital-demand-generation-growth-marketing-at-vast-data)
Required skills
B2B demand generation strategy, paid media management (Search, LinkedIn, Display, YouTube), team leadership, funnel optimization, marketing technology stack, AI/automation integration
Preferred skills
Agentic AI deployment, autonomous campaign optimization, budget allocation algorithms, lead routing automation, closed-loop optimization
Technologies
CRM platforms, Marketing Technology Stack, AI/ML frameworks
Responsibilities
Own digital demand generation strategy, drive net new lead generation and revenue, optimize demand funnel conversion rates, manage paid acquisition across channels, lead content operations, build testing and measurement culture, partner cross-functionally, leverage AI for campaign execution
Seniority
Director, hands-on IC with team leadership
