Global Director, Human & Category Intelligence
Core
Uncover human insights to serve as the foundation for impactful brand strategy, drive action, and create a learning loop for measurement and optimization of world-class brands.
Role type
Senior IC brand strategy director (human intelligence)
Builds
Brand strategy, brand positioning, and media optimization plans
Domain
CPG / Consumer Goods / Brand Strategy
Deliverable
product features
Required skills
Human insights generation, Consumer Journey mindset, Brand positioning strategy, Traditional & digital media measurement, Team leadership, Creative development support, Media optimization, Brand Distinctive Assets measurement
Preferred skills
Brand building experience, Remote line management across cultures, Brand/communication/media insights/digital measurement expertise
Technologies
Best-in-class creative development tools, Data analytics platforms for media measurement
Responsibilities
Generate and drive deployment of deep human insights into brands, Translate business challenges to human problems, Provide thought leadership on brand positioning, Identify brand communities/audiences for strategy, Translate learning to briefs for media partners, Drive best-in-class measurement plans for traditional and digital media, Collaborate with media and data experts for media optimization, Ensure consistent measurement of Brand Distinctive Assets, Drive team vision, engagement, and development
Seniority
Director, hands-on leadership