Sales Strategy & Customer Marketing Leader
Core
Develop and execute customer-centric growth strategies, innovation commercialization, and shopper activation programs to drive category and brand performance.
Role type
Senior IC Sales Strategy & Customer Marketing Leader
Builds
Customer activation plans, innovation launch strategies, shopper marketing campaigns, and annual business plans
Domain
Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Innovation strategy, customer marketing, annual planning, cross-functional leadership, agency management, stakeholder influence, ROI analysis, omnichannel marketing
Preferred skills
CPG environment experience, leading innovation launches, managing senior commercial leadership, project management
Technologies
None stated
Responsibilities
Partner with Marketing, Sales, and Supply Chain to develop customer-specific innovation plans; Execute integrated shopper and consumer activation programs; Lead cross-functional annual planning processes; Act as primary liaison between Marketing and Sales; Manage external agency partners and program delivery; Build cross-functional relationships across Finance, Category, and Operations
Seniority
Senior, hands-on IC