NA Associate Marketing Manager- Royal Canin
Core
Lead execution of marketing strategies and activities to reach, recruit, and retain veterinary professionals (PROs) for Royal Canin's breeder segment in North America.
Role type
Associate Marketing Manager (Veterinary Professional Segment)
Builds
Integrated marketing plans, national events, partner programs, and portfolio innovations for the PRO business unit.
Domain
Animal Health / Nutrition / Veterinary Professionals
Deliverable
product features
Required skills
Marketing strategy, data analysis, project management, budget management, stakeholder management, content creation, performance tracking, influencer relationship management.
Preferred skills
Animal health or nutrition experience, bilingual (French/Spanish), experience managing multiple markets.
Technologies
QMP process, marketing automation tools, financial forecasting systems.
Responsibilities
Create and execute integrated marketing plans; plan and support national events; manage advertising, promotions, and trade budgets; track and analyze segment KPIs; identify and maintain key industry influencers and partnerships; launch portfolio enhancements and innovations.
Seniority
Mid-level, hands-on IC