Associate Brand Manager - Mars Snacking
Core
Execute activity plans for the Fruity and Seasonal snack portfolio to achieve business goals through communication, promotions, and retail/digital execution.
Role type
Associate Brand Manager (CPG)
Builds
Promotional activities, sales materials, and brand strategy recommendations for snack products.
Domain
Consumer Packaged Goods (Snacking)
Deliverable
product features
Required skills
Brand management, marketing strategy, data analysis (Nielsen, Numerator), budget management, project management
Preferred skills
MBA or advanced degree, experience in CPG or major retail sectors
Technologies
Nielsen, Numerator
Responsibilities
Develop and implement promotional activities; analyze sales and market audit data to assess brand health; collaborate on sales materials; track and manage brand budgets; support brand strategy development; gather insights through research projects.
Seniority
Junior, hands-on IC