Ecommerce Pillar Lead - Douyin
Core
Own Champion Petfoods' Douyin business P&L, driving brand building, new consumer recruitment, and new product incubation for ORIJEN and ACANA.
Role type
Ecommerce Pillar Lead (Douyin)
Builds
Douyin business operations, content strategy, and partner ecosystem for premium pet nutrition brands
Domain
E-commerce / Digital Commerce / Pet Nutrition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
P&L ownership, Douyin business leadership, content-driven brand building, new consumer recruitment, new product incubation, team leadership, distribution partner management, Chinese and English communication, analytical capability
Preferred skills
Premium consumer brands experience, pet nutrition industry experience
Technologies
Douyin platform, livestreaming, short video, MCN, agency ecosystem
Responsibilities
Define and deliver annual Douyin business plan with sales and profitability targets; Allocate resources across brands to translate growth opportunities into financial outcomes; Manage pricing, promotions, and inventory with distribution partners; Define target consumers and portfolio priorities for ORIJEN and ACANA; Lead new product incubation from launch to scaling; Lead integrated content and conversion strategy across livestreaming, creators, and short videos; Build scalable content capability with disciplined creative testing; Act as lead interface with Douyin to develop strategic partnerships; Build and manage the Douyin partner, creator, MCN, and agency ecosystem; Build and develop a team with commercial ownership and analytical capability; Align Marketing, Commercial Excellence, and Supply around a shared growth plan.
Seniority
Senior, hands-on IC with leadership responsibilities