Director of Ecommerce, DTC
Core
Own the end-to-end Direct-to-Consumer business across soldejaneiro.com and TikTok Shop, driving revenue, margin, and customer growth.
Role type
Senior Director of Ecommerce, DTC
Builds
DTC P&L strategy, performance media campaigns, CRM/lifecycle marketing programs, and digital store experience.
Domain
Beauty / CPG / Direct-to-Consumer
Required skills
DTC P&L ownership, performance media strategy, CRM/lifecycle marketing, site merchandising, team leadership, financial modeling, data analytics, cross-functional partnership
Preferred skills
Beauty/wellness/CPG experience, Shopify Plus, subscription models, international DTC expansion
Technologies
Shopify Plus, Google Analytics, ContentSquare, Klaviyo
Responsibilities
Own DTC P&L strategy and budget; lead performance media and CRM strategies; drive site merchandising and digital experience; manage and mentor the DTC team; partner with marketing, product, and finance teams.
Seniority
Senior, hands-on IC with team leadership