Growth Marketing Lead
Core
General manager for growth owning the brand's P&L, revenue, new customers, and CAC across DTC, social commerce, and offline channels.
Role type
Senior IC Growth Marketing Lead (Brand General Manager)
Builds
Brand growth engine including paid media, social commerce (TikTok Shop, affiliate), and creative strategy
Domain
Consumer Packaged Goods (CPG) / Direct-to-Consumer (DTC)
Required skills
P&L ownership, growth strategy, paid social/search, social commerce, creative strategy, team leadership, unit economics
Preferred skills
TikTok Shop expertise, matrix organization navigation, cross-functional partnership
Technologies
TikTok Shop, affiliate platforms, paid media tools
Responsibilities
Own brand P&L and growth targets; set channel mix and budget allocation; lead creative strategy and quality bar; manage online/offline channel performance; drive social commerce growth; lead and develop a cross-functional growth team
Seniority
Senior, hands-on IC with team leadership