Senior Brand Manager, Cheez-It®
Core
Strategic brand steward and business leader shaping growth agenda for Cheez-It® in the snacking category.
Role type
Senior Brand Manager
Builds
Integrated activation plans, innovation pipelines, and commercial growth strategies for Cheez-It®
Domain
Consumer Packaged Goods (CPG) / Snacking
Deliverable
product features
Required skills
Brand strategy development, P&L management, cross-functional leadership, innovation pipeline management, commercialization guidance, agency orchestration, financial acumen, consumer insights translation
Preferred skills
MBA or advanced degree, experience in CPG brand management, ability to simplify complex information for leadership
Technologies
None stated
Responsibilities
Lead development and execution of annual and long-range brand plans; translate data and insights into strategic choices for brand health; manage business performance through consumption, shipment, share, margin, and P&L analysis; shape consumer-led innovation and renovation pipeline; guide cross-functional commercialization from concept to post-launch optimization; partner with Category Strategy and Customer teams to build retailer stories and activation plans
Seniority
Senior, hands-on IC with leadership responsibilities