MEA Brand Manager
Core
Design and execute local brand strategy and marketing activities to achieve brand objectives, NSV, and penetration targets in alignment with the global framework.
Role type
Brand Manager
Builds
Local market brand marketing plans, activity calendars, and integrated business plans for Twix.
Domain
Consumer Packaged Goods (CPG), Food & Beverage
Deliverable
product features
Required skills
Brand strategy development, market analysis, budget management, cross-functional collaboration, innovation pipeline management, creative storytelling, media strategy, pricing strategy
Preferred skills
Master's degree, experience in Middle East & Africa (GCC/Egypt), experience in Multinational CPG companies
Technologies
None stated
Responsibilities
Analyze category and brand performance to identify whitespace opportunities, develop local market brand marketing plans, manage budget and resources, collaborate with cross-functional teams for integrated business plans, manage 3Y innovation pipeline, develop market relevant brand content, lead media strategy, co-lead cross functional ATG team for activity plans
Seniority
Mid-level (5-6 years experience)